Beauty Featured

Scared To Try Something New? Start With…Lipstick!

I’ve been wanting to be better at trying new things. But being “better” is a really vague statement so I thought I needed something specific that I could do regularly, that pushed me a little each day. I wanted to start with something small and simple…but not too small. If I wanted to be pushed, I needed something with impact. Lipstick, surprisingly, fit the bill perfectly. Trying new lipstick shades is not a huge wardrobe investment, dramatic full-face makeover, drastic new haircut, or a month-long course in something…but trying colors I would normally never use was definitely a push out of my comfort zone! I’m a creature of habit so I end up using the same few colors over and over again. I committed to trying a new lip shade every day for a month. And, a big step for me, to document each one with selfies. The results were subtle…but kind of extraordinary.

First, I discovered that I liked several shades I never thought I could wear. And believe it or not, that’s like adding a whole new closet to your wardrobe. The same outfit with a different lip color looked new — it felt new, too. Second, I got more comfortable with myself. Selfies can be daunting if you’re not used to them. Every day, photographing myself in a new lip color, felt like…play! Third, some shades really did a (good) number on my mood. Bronzerella, I discovered, makes me feel powerful…like I can face anything. I learned that, like the right dress and shoes, I can pick shades based on what mood I’m in or need to be in. I regularly got a confidence boost. Which is a really nice plus!


Lip color-wise, prior to doing this, my favorite colors were from our Lip Glosses: Tango, Cherry Fizz and Cabaret. They’re all basically variations of a cherry red/pink lip. After my new-lip-a-day trial, the ones I was most surprised by were:


1) Velvet Matte Lipstick in Bikini Machine

I would have NEVER picked this shade. Honestly, I thought would blend in too much with my coloring, make my lips too pale, and make me look a bit, well, corpse-like. I was so pleasantly wrong, and instead it became my perfect almost-lilac lilac. I get that this might sound weird, but the end result was a totally different daytime look for me. I felt refreshed. Almost like a mini makeover.


2) Lip Glitter Gloss in Speakeasy

I never usually wear deep colors like this, so I was pleasantly surprised by how much I liked this dark, almost-burgundy red. I even liked how it looked with no makeup on — sort of an extreme contrast to a natural look. And a super quick trip to look put-together when I don’t have time for more makeup.


3) Velvet Matte Lipstick in Flamingo

Another surprise, as I don’t normally gravitate towards matte lipsticks. But I really liked this pale (but bright!) pink — completely different (for me) in a matte as it has a lady-like finish.

Step out of your own comfort zone and try new lip shades for yourself: it’s a simple process with surprising results that can open up your options, change the way you see things, and even make you feel braver to take on bigger challenges!

Check out my new-lip-color-a-day journey on Instagram…and I’d love to hear (to try myself!)what lip color did you think you could never use that ended up surprising you?

– CC

Beauty Featured

Bold, Matte Lips: Instant Energy

Bold matte lips in everything from juicy oranges to deep berries light up outfits…and your mood!

Watch how Velvet Matte Lipstick in punchy hues like Copa, Flamingo and (shown on Marie, above) Babe lift your energy faster than a double espresso.

Your lips get a health boost, too with ingredients like green tea and virgin coconut oil!


Bright Eyes! Check Out This Playful, Modern Look!

By Jess Arnaudin

This icy ultramodern look is playful while still being professional. Barely-there nude or clear lipstick balances out the aquamarine blue lids. And the great thing about this set is that the eyeshadow comes in a duo (and you can re-create this same look using the gold powder for equally beautiful results!)

To get this Ultramodern Playful Look…

Products you’ll need:


All validated hypoallergenic, of course…because we did say playful, not hurtful!

How To “Dew” It in 4 Steps:

Step 1. Prep Skin
Start with a light moisturizer such as Hydra Balance Smart Moisturizer or a few drops of Know-It-Oil virgin coconut oil. Before the hydration has fully absorbed, use your clean fingertips to pat on Skin The Bluff Concealer in your unique shade (p.s. if you’re unsure, contact the NYC store; they are amazing at giving color match recommendations.) Use sparingly on areas such as under your eyes and to counteract any redness around your nose and chin.

Step 2. Playful Eyeshadows
Now it’s time for some fun! Add two drops of water to your Skintelligent Beauty Angled Eyeliner Brush then dip the brush into the blue shade in the Two True Hues Eyeshadow Duo in Life’s a Beach eye shadow compact. Tap off any excess then press the pigment into your lashline starting at the middle of lid (above your pupil and iris). Continue to use short strokes with the angled brush to sweep color up and out to the edge of eye (think the cat-eye, but more subtle).

Step 3. Defined Eyebrows
Wipe your angled brush clean, because we’re using it again. This time, with the brush pick up color from the (H)eyebrow Eye + Brow Liner in the shade that best matches your natural brows. Use short hair-like strokes to fill in any sparse areas of your brow and add length to the ends. Brows should look more defined, but never too “drawn on” or stark.

Step 4. Finishing Touch
Using a Skintelligent Beauty Brow and Lash Groomer brush a small amount of Boo-Boo Balm into lashes. Brush upward and then smooth outward. You can play with the brush or comb side of the tool for slightly different results. Lastly, swipe the same Boo-Boo Balm product on your lips to soften and hydrate. Top off in Sheer Lip Tint in Honey-Honey and you’re golden!




Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!

Ask VMV Skin

World Traveler Skincare: Top 9 Travel Skincare Tips

Ever gotten off a plane thinking, I wonder if my epidermis is in baggage claim? Or put mentholated vaginal wash on a rash after desperately trying (and failing) to navigate a pharmacy in a foreign country? What about an epic breakout the night before a big meeting or your best friend’s beach wedding? Skincare can’t be suspended just because you’re not at home. We asked the most peripatetic people we knew…how do you keep skin happy when traveling? Holly Byerly, Senior Esthetician and Brand Educator for VMV Hypoallegenics put together these 9 top skincare and beauty tips to help keep your skin in ship shape throughout your journey.


1. Passport. Phone. Regimen.


Pack your essentials. “It’s important to maintain your routine. Travel with the products that work well for you instead of making do with hotel amenities or nothing at all. Even a week away from your regular skin care can make you regret it.” This means keeping up your daily sunscreen, too!

Holly packs SuperSkin Care Hydra Balance Smart Cleanser, Hydra Balance Cleansing Scrub and Hydra Balance Smart Moisturizer, plus Know-It-Oil, The Big, Brave Boo-Boo Balm and Armada Face Cover 30 sunscreen.

2. Pre-Flight: Go Lightly.


Head to your flight with a clean and freshly hydrated face, free of foundation and powder.

If you feel too naked, opt for a few dabs of Skin-The-Buff Concealer, a Sheer Lip Tint and Ooh-La-Lash! Mascara.

3. Dress Code: Flexible-Smart-Comfortable.


Dress so you can relax but not be disheveled. Being put together upon arrival helps you look peppier than you might actually feel. Light, wrinkle-free fabrics can help you sleep better and prevent lines in skin, which can get particularly deep as our extremities swell mid flight. Leggings are a great option — besides being super comfortable and easy to dress up or down, they prevent the edges of your pants from coming into contact with bathroom floors. Keep a sweater handy for temperature fluctuations. A dressier jacket in your hand carried luggage instantly makes you look more structured (and gives you more pockets!).

4. The Only 8 Makeup Items You’ll Ever Need For Travel


I like to travel with as little as possible. With these mega-multitaskers, I can do just that!

#1 & 2: Skin-The-Bluff Concealers in No More Blues (the yellow is fundamental to camouflage tired undereyes!) and N1 (my shade).

#2: Antioxidant Powder Foundation. I like the flexibility: one product for light, medium or heavy coverage.

#3: (H)Eyebrow Eye + Brow Liner. Again, one product for brows and liner…even shadowing!

#4: Skin Bloom Blush in Bellini. I use this always-flattering-all-year shade not only as my cheek color, but also as an eyeshadow. It really wakes up tired skin and eyes!

#5: Two True Hues Eyeshadow Duo. This earthy duo works well with (H)Eyebrow & Bellini for, you guessed, it, multiple options (see a trend here?)

#6 & 7: Sheer Lip Tint in Bubblegum and Velvet Matte Lipstick in Light My Fire (because who can travel with just one lipstick??). I mix a bit of Boo-Boo Balm with Light My Fire for a less intense color in the daytime, and use it by itself for a more dramatic nighttime look.

#8: Ooh-La-Lash! Volumizing Mascara. This buildable, smear-proof formula is the traveler’s dream.

5. Soar! Not, SORE…


Especially on flights longer than 6 hours, make sure your carry-on has a couple of basic hydration boosters. Mid-way through, take a moment to cleanse and rehydrate your skin. I suggest mini sizes of your SuperSkin Care Cleanser, Know-It-Oil, and Boo-Boo Balm for an in-flight skin quench.

6. Healthy Hydration


Travel with an empty water bottle and refill frequently to make sure you drink plenty of water during your flight. This is especially true for kids who need even more hydration than we do.

Avoid sugary juices or sodas, coffee and alcohol — stick to water or soda water to keep your body and skin as hydrated as possible. This is important for the flight as well as post-flight recovery.

7. Bye-Bye, Boo-Boo’s!


Nicks, cracking skin, dry insides of nostrils…if you have to pack ONE thing, it’s The Big, Brave Boo-Boo Balm.

KID TIP: Make kids “captains” of specific tasks (“you’re the water captain” or “you’re the Boo-Boo Balm captain”). This builds their self esteem, makes them feel like part of the adventure (instead of like extra luggage), keeps them focused and can be surprisingly helpful!

8. Post-Flight Skincare:


When you have a moment to yourself, cleanse your skin and apply an easy-to-mix hydrating mask:

Pour equal parts Know-It-Oil and the SuperSkin Care Moisturizer for your skin type into a glass or bowl. Apply onto skin. Leave on for 20 minutes or overnight for a more intense skin treatment.

9. Jump start recovery:


You’d be amazed at what 60 minutes can “dew.”

One facial or spa treatment can mean instant refreshment and recovery. Traveling to San Francisco? Call (415) 255 9510 to book a facial or spa treatment with Holly at Hayes Valley Medical & Esthetics. Or call (212) 217 2762 to get your “dew” at our VMV Skin-Specialist Boutique in Soho if the big apple’s on your itinerary!


While we may not be able to control the weather, the lines or baggage handling, we can take command of our own smooth sailing!


Bold, Beautiful Party Makeup Ideas

We put together some of our favorite makeup tips, across different seasons, to create a bold, beautiful look — that is as gorgeous across a crowd as up close, and in photo after video after photo — for your biggest celebration this year!


Think: less is more — heavier foundation can look weighed down and dull over time.
Think: easy to retouch — so a quick dot and dab in the bathroom is all you need.
Think: highlighting over contouring — it’s like wearing your own filter in photos.


Add a bit of pure virgin coconut oil Know-It-Oil to Skin-The-Bluff Concealer. This complexion-perfecting tip from Underneath It All…Is Great Skin! effectively conceals “quirks in progress” while keeping skin naked-looking. The subtle sheen adds extra camouflage by reflecting light. Then, mix the coconut oil in with Skin Bloom Blush highlighter in “Luminous” before applying to skin, and voilà…it’s like walking around with very your own lighting team (now all you need is a wind machine).

blog-luminous-wframe-20161226Light and bright, light and bright:choose strobing over contouring for a big fête. Strobing creates the dew-glow-radiance of healthy-looking skin. Unless you’re an expert, contouring can look harsh or get muddy as the hours pass, or be obvious in different lighting. Like contouring, strobing can sculpt the face — but, instead of with time-consuming and skilled shadowing, by making certain features brighter. Learn how in Hypoallergenic Strobing.


Shown here: Illuminants Brilliant Finish Powder Foundation (use dry for a light powder, or wet for fuller coverage),
Skin-The-Bluff Concealer,
Illuminants+ Face-Hand-Body Lotion (a brightening moisturizer),
Skin Bloom Blush in “Luminous”,
Eyeshadow & Concealer Brush, Foundation Brush, and
Skintangible “BBBB” Cream (BB But Better) SPF 30.

Make sure your foundation lasts as long as you do with this all-night technique: target imperfections with your shade of Skin-The-Bluff Concealer (it also comes in green to cancel out redness, and yellow to hide dark under-eye circles). Then, even out your skin tone with Skintangible BBBB Cream, which keeps the look fresh —it works with all skin tones, too. If you’re feeling pale, add a touch (a touch) of sun with a subtle hand and our Tarte-à-Tan “Coco” Bronzing Powder (Tor Torre shows you how — and even how to use it with Luminous — in How To Apply Bronzer). Highlight with Skin Bloom Blush in “Luminous” for dewy skin that also emphasizes contours and lets light bounce off beautifully in photos (see above). Finish with Illuminants Brilliant Finish Powder-Foundation as a final touch to pull it all together and control shine (you want to glow, not borderline bead-up with sweat). Don’t forget to take your concealer and powder with you for easy touch-ups throughout the night (from The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season).



Definition, definition, definition. Go for a sharp, clean wing or smudgy, smoky drama, but get those eyes standing out!

blog-partymakeupideas-eyes-wframe-20161226Clockwise from top left: (H)ighbrow Eye & Brow Liner in “Brown,”
Ooh-La-Lash Volumizing Mascara!, and
Two True Hues Eyeshadow Duo in Bleecker (metallic rose gold and deep wine), “Dallas” (a warm copper-coral mix), and Roses & Bon-Bons (a rich dark brown and pale pink-cream). 

Parties means photos, and the key to definition in any photo: bold eyes and brows.

There is nothing like eyeliner to add drama to a look, and tightlining is all the rage, writes Yciar in Three Beauty Trends To Try Now. Use (H)ighbrow Eye & Brow Liner to draw on the waterline above and below the eye. Or, create a cat-eye to make eyes look bigger and build depth — use your liner on the insides of the lash line then above it, working upwards and outwards to draw a wing.

Fill in and shape brows architecturally. Least likely to fade, they’ll ensure definition even in low-light conditions.

Finally, Lots of lashes are key: thank you, Ooh-La-Lash Mascara! Use a lash curler for an even more bright-eyed appearance…necessary with so many late nights in a row (from The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season).

Lips & Cheeks


Lipsticks: Subtle Shine Lipstick in (clockwise from top) “Beet It,” “Strawberry Fields,” “Fifi,” and “Giddy.”
Velvet Matte Lipstick in “Light My Fire” (center) and “Copa” (bottom middle).
Skin Bloom Blush in “Heat,” “Pant” (top right) and “Georgia.” 

Try this fun, color-blocking technique by Jess Arnaudin to add freshness, depth, and a surprising complexity to bright lip colors — and just like personalities, bright colors with depth and complexity can make a party! In The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season, Jess adds, “Go bright, or go home. Cameras tend to wash out and flatten…and you’re not always in control of the filter. On lips, brights like Beet It and Copa are brilliant buildable options: dot on lightly for a sweet, subtle stain or layer on (and top with The Big, Brave Boo-Boo Balm!) for more glamor. For cheeks, try a bright pink like Georgia or toasty Heat, so you’re peppy and glowing in photos no matter how late it is!

Tip of the Week

Ultra-Simple Makeup Looks For Any Party!

Makeup trends turn with the seasons. But here are 3 looks perfect for any festive occasion that work every holiday season. They’re also incredibly easy to achieve, giving us less time in front of the mirror and more time celebrating with family and friends!

1. Red Wine Glow

The “no makeup” look is always popular, especially when set off with a dramatic lip. Spot conceal imperfections and even out your skin tone as lightly as possible. Try Skin-The-Bluff Concealer in you tone, but also try green Red Alert to cancel out redness, and yellow No More Blues for dark under-eye circles or hyperpigmentations. If you need more of a finish that still gives the look of bare skin, try Skintangible “BBBB” Cream.

Use the warmth of your fingers to blend the product seamlessly. Leave your contour powder in your makeup pouch and use a highlighter such as Boldly Glow Coconut Oil Skin Bloom Blush Stick in Luminous to add definition to your cheekbones.

Add color to this base with a bold lip. Wine-colored lips with an “undone” finish impart a very sensual pout inspired by Korean makeup trends. Dab concealer or foundation around the lip area to even out the skin. Grab your favorite deep red lipstick and first apply color onto the middle of your mouth then use a brush or your fingers to spread it outward until you achieve a gradation of red. I used Subtle Shine Lipstick in Rosette.

2. Warm n’ Peachy

Ditch those bronzers til spring! Use peach tones to warm up your skin instead. For a healthy, dewy-looking finish, your secret weapon is a crème blush. Boldly Glow Coconut Oil Skin Bloom Blush Sticks in Bellini and Georgia are a perfect mix not only for the cheeks but also for the eyes as a crème eyeshadow!

Draw a C from your temple down to your cheek with Bellini and dab Georgia on the apple of your cheek to add more dimension to the color. Take a foundation brush and blend the product into your skin. Match with a light peach Lip Gloss such as Smack which makes this look perfect for everyday.

3. Rockstar Eyes

Smoky eyes always make an appearance during Fall and Winter. Heavy black shadow reminiscent of the the rock era is perfect for nights out and never fails to give that glamorous vibe. Using a stiff bristle brush, gently deposit the Two True Hues Eyeshadow Duo in Rockstar close to your lash line and slowly blend it outward to the crease of the eye. To finish up, use the same shadow to rim the lower lash line. Complement these intense eyes with Sheer Lip Tint in Bubblegum. Final tip: add just a dab of Boldly Glow Coconut Oil Blush Stick in Pant to cheeks for a very pretty winter flush that’s the right subtle warmth for this powerful look.


Yciar is a makeup artist and jewelry designer who’s all about family, adventure, and keeping it simple — her philosophy is “makeup does not have to be complicated.”  Follow her on instagram to be inspired!

Family Blog

Ideas For A Healthy Approach To Makeup For Your Child

by Laura Verallo de Bertotto

There is no hard and fast rule for the “right” age to start wearing makeup. I started when I was thirteen because my acne started when I was ten. I seriously thought that not covering it up with concealer and foundation was “rude.” In college, makeup became entirely about getting attention and being told I was attractive. I went through a period where I couldn’t leave my bedroom without makeup. Everyone said I was pretty when I wore it…so I simply thought I wasn’t without it. And because me finding myself pretty was about as foreign as me finding a garden slug sexy, I needed external affirmation. I didn’t develop a healthy relationship with makeup (as self expression instead of camouflage) until my twenties. When, in my first real job, I stopped wearing foundation completely, I remember it being a conscious act of rebellion, freedom and self-claiming; to learn to love myself, as myself. I needed this “naked period” to be able return to makeup with a better attitude. Now, I still leave the house bare-faced for the most part, and when I do put makeup on, it’s sincerely fun…like I’m playing dress-up.

My daughter Madison and son Gavin (the “witch” and Spiderman, below) started playing with makeup when they were toddlers — not for “beauty” but as make-believe and art…basically painting, but on faces. And legs, arms, and tummies. And the walls. And the floors.

My daughter is now ten (seen above with her aunt and the daughter of a good friend) and I’m watching closely because she’s starting to think of makeup as more than just play. I’m watching my son, too, and how he sees what’s “normal” or expected for women in the world. And as one woman wrote on Refinery 29‘s “24 Women Share Their Ideal Ages For Wearing Makeup,” I believe that…

“We need to remove the connection between…sexuality and makeup (which is) only reinforced by prohibiting it and saying, ‘You’re not old enough’…Makeup is…a way to express ourselves…like any other form of dressing up.”


Our attitudes regarding makeup may differ but we all want our children happy and confident. None of us wants our children to struggle with self esteem. These are some of the things I’m trying with my kids — and I’d appreciate knowing what’s worked for you!

No fashion or beauty mags…

I work in the “beauty industry” (that’s how we’re classified; we think of ourselves as being in the skin health industry) but I don’t keep magazines in the house or allow unsupervised TV or online access. If we watch or read these things together, I can observe what catches my daughter’s attention, answer her questions, and talk about self-acceptance, bullying, that these images aren’t “natural” (a team of professionals and major production are involved), our values (there isn’t one “beauty”; don’t judge anyone by how they look; you’re beautiful, period), and anything else that I think is important.

I never say I’m ugly…

As it is for many women, this is difficult for me, but I make a conscious effort never to say that I’m dieting, I look fat, I don’t like my hair, nose, tummy, or any other feature, or that I need to “put my face on” before I can leave the house.* My kids see me leave for work without makeup as often — or, really, because I’m usually rushing to get out the door after a workout or basic morning frenzy — more often than with makeup on. My hair is almost always wet and pinned up, too (the look is intimidatingly fashionable, I know…it says to the world, “I’m clean, and I am thrilled I managed that much today; you’re welcome.”) When I am in full makeup, it’s usually for something really special (like a big party or event), and I don’t make a big fuss. There’s plenty of time for that giddy, grown-up, “oh-my-god-you-look-amazing-oh-my-god-you-too!” excitement later.

*Side note: since I started committing to not saying anything negative about my looks, it’s helped my own self esteem. Win, win!

Non-beauty compliments…

I’m trying ones like, “wow, what a fun color!” or “peppy outfit!” or “that dress looks like summer.” It’s awkward as hell, but there’s a whole world out there calling her “cute” and “grown up” and (too soon) “sexy” so I figure, why not try other compliments?

Skin focus…

We’re “lucky” in that everyone in our family has allergies or other skin issues. This makes it more natural to think of skin care for health and comfort, not beauty. Which allows me to…

Keep the focus on play and off of “fixing”…

Madison hasn’t tried concealers or foundation yet. When she gets a rash or pimple, we talk about skin care, not makeup. I feel that makeup-to-camouflage, alter, or “improve” is the gateway to makeup-as-I’m-not-pretty-without-it. This will change, but I’m hoping to keep makeup as play, dress-up, and creativity for as long as I can. For now, makeup for her is only for play dates and not worn outside.

When I became a mom, I never wanted to dress my kids up and never thought of makeup as play for kids. But both my kids got into dress-up and makeup anyway…as I learned many kids do. Soon, I had parents asking us to make safer makeup options for their kids as an alternative to the heavily perfumed, preserved stuff that’s wildly popular. Or even just something that their kids could call their own (instead of destroying mom’s stash). I was faced with a dilemma. How could we make makeup that was kid-friendly but that didn’t promote “fixing,” or “beauty” or sexuality; that was still about play but could also be a healthy tool for self expression? I decided, based on what I was trying with my own kids, let’s keep the focus on play, creativity and dreaming. And this is why our You Can Be Anything Makeup Set for kids is designed the way it is. There is no mention of beauty or fashion anywhere, and the set comes in a handmade case that doubles as a keepsake box (which I thought could be used for treasures like “diplomas” or encouraging notes from mom or dad…my daughter has used it for menus for her “restaurant” or patient files for her “veterinary clinic” :). The box cover also has a picture frame. In addition to being inspired by Madison and her best friend who always take photos of their creations, I thought it could be cool to use for annual photos of your child in “what-I-want-to-be-when-I-grow-up” outfits (which is why the gift card says, To: ___, Who Dreams Of Becoming ___).


My absolute favorite part is the reusable gift pouch: it’s adorned with uplifting messages like, “I heart me!”; “Every child is an artist”; “I will not compare myself to strangers on the internet”; “No one can make you feel inferior without your consent”“She believed she could, so she did”; and “Gratitude turns what you have into enough”…messages that a lot of us parents could be reminded of, too. 🙂

My daughter will eventually take her beauty cues from society. Until then, I want to drill down on encouraging her to embrace her beauty, just as she is, as natural as can be. It is, after all, make-UP and not make-ME.


Laura is the CEO of VMV Hypoallergenics and eldest daughter of our founding dermatologist-dermatopathologist. She has two children, Madison and Gavin, and works at VMV with her sister and husband (Madison and Gavin frequently volunteer their “usage testing” services). In addition to saving the world’s skin, Laura is passionate about learning, literature, art, health, science, inclusion, cultural theory, human rights, happiness and goodness.

Press Skin

Wondering If You Need A Makeup Remover? You Do.

Because what goes on, must come off, and makeup removers do that faster and more completely than just cleansing. 

Why is this even important?

1) Makeup Isn’t Sleepwear

Some makeup (like Skintelligent Beauty) may be safer and more skin-loving than others that contain allergens and comedogens, but all makeup has to come off at the end of the day. Sleep is when your brain and body recover. Give your skin the same opportunity. Your skin uses this downtime to enjoy hours without exposure to dirt, pollution, other potential triggers and anything it doesn’t need. Your skin really benefits from the anti-inflammatory goodness of sleep, too. Let your skin rest. If you want to give your skin extra T.L.C., the only thing that should be on it is a moisturizer or treatment cream made for overnight use. The freshly cleansed surface and opened-up pores can enhance the absorption of humectants and actives, so your skin wakes looking and feeling healthier than when you went to bed!

2) Hygiene

Which part of your body is most exposed to the world? Your face! Your hands come into contact with germs and potential allergens most directly through touching and handling, but your face is almost always uncovered, getting the brunt of pollution and other airborne chemicals from dust, to pollen and fragrances. You also touch your face quite a bit, meaning there’s more transfer of “stuff” from your hands to your face than you might realize.

When you get home, in your normal bedtime routine of getting dressed, going to the bathroom, and brushing your teeth, chances are that you’ve washed your hands. For most of us, washing hands after using the toilet or before food preparation or brushing your teeth is second nature (if it isn’t, that’s a separate discussion altogether). But because you don’t handle things with your face, it tends to get forgotten. And it really shouldn’t be. If you haven’t washed your face, you’re taking everything that it was exposed to throughout the day (including what your hands transferred to it), to bed with you.

Give that thought some time to sink in. Your face is getting all the smog, bacteria, and more, pressed into it for hours. Even if you don’t sleep with your face pressed up against anything, your entire day will be sitting on your skin for hours. That’s six or more hours of undisturbed absorption of ick. Which also means hours and hours of stuff on your face that can clog your pores or cause allergic or irritant reactions. And that brings us to…

3) Sensitivity and Acne

Washing your face before going to bed should be as much of a habit as brushing your teeth. If you just don’t have the time or energy for that, at the very least take your makeup off. Either followed by a cleanser or used alone, a makeup remover gets your skin cleaner and is gentler on your skin than repetitive, excessing scrubbing.

Cleansing, even with our popular cream cleansers and scrubs, won’t completely remove makeup, especially if you’ve got a lot on. Using a makeup remover before cleansing makes sure you get all your makeup — and the topmost layer of the day’s grime — completely off your skin. Doing so reduces overall cleansing time, which can be a blessing for dry, sensitive skin.

Caution: some makeup removing wipes contain MCI/MI (methylchloroisothiazolinone/methylisothiazolinone), the top allergen behind the reactions to baby wipes that went viral few years ago. If you have acne-prone skin, avoid makeup removers (especially oils) that are comedogenic. And if you have sensitive skin, look out for other common allergens in the formulation, such as fragrances, dyes, and preservatives.

On the flip side, and allergen-free makeup remover can function as skincare beyond simple makeup removal. Our Skintelligent Beauty Makeup Removers are favorites among TV/stage performers and beauty editors alike for their efficacy (even with very heavy professional makeup), gentleness (even with frequent use), and skin-enhancing benefits such as acne-fighting monolaurin and deeply moisturizing organic virgin coconut oil.


Brushes 101

By Jess Arnaudin

Using cosmetic brushes in your daily beauty routine is simple! VMV makeup ambassador Jess Arnaudin breaks down the basics…

For most women, owning an arsenal of beauty tools is both overwhelming and unnecessary. Say goodbye to cosmetic confusion with these five sublimely soft, skin-safe brushes.


Makeup Isn’t Sleepwear: Let Your Skin Rest & Recover

Some makeup may be safer and more skin-loving than others that contain allergens and comedogens, but ALL makeup has to come off at the end of the day.

The obvious reasons, we already know: keeping makeup on overnight is keeping your entire day on overnight. For sensitive skin, increased exposure to anything can increase the risk of a flare, or of developing an irritant or allergic reaction. For acne-prone skin, leaving “stuff” on means more chances of clogging pores.

What might be less obvious is that sleep itself benefits your skin, too, and it’s best to let sleep do its important work without any distractions or hurdles. Sleep is when your brain and body recover. Give your skin the same opportunity.

Your skin uses this downtime to enjoy hours without exposure to dirt, pollution, other potential triggers, and anything it doesn’t need. In “sleep mode,” your skin (as your brain and body do) attempts to repair cellular damage from the day. Your skin benefits from the anti-inflammatory goodness of sleep, too. Let your skin rest.

If you want to give your skin extra T.L.C., the only thing that should be on it is a product made for overnight use. The skin’s freshly-cleansed surface and opened-up pores can enhance the absorption of humectants and actives, so your skin wakes looking and feeling healthier than when you went to bed!