Whatever’s on your skin can harm it or help it.

If you think makeup has nothing to do with your skin’s health, remember that makeup stays on longer than most skincare.

This means that makeup formulations have much, much more time to help or harm your skin.

Remember: no amount of makeup can totally hide unhealthy skin. We all need a little camouflage and some skin conditions like vitiligo may need a lot. But any good makeup artist will tell you: prioritize your skincare.

Remember: healthy skin is the perfect canvas for great makeup to really shine. Choose non-allergenic, non-comedogenic options as a start. Or, level up by choosing makeup with skin-enhancing properties.

The safest, most effective care on the planet