BFFs

It is a special thing how family infuses so much of what we do at VMV. Our friends, co-workers and family — all real and avid VMV users, by the by — graciously appear in our ads and visuals on a regular basis.

VMV is still a family company: my mother and father founded it and my mother is still the dermatopathologist behind our formulations and clinical studies. My sister, husband and I all work here, as do colleagues we now consider family. And, due to the hereditary nature of many skin problems, we have always made products for the whole family.

Our SuperSkin Care line, for example, can be started at age nine for excellent prophylactic care. A bit of family lore: my father had adult cystic acne. When my sister CC was a toddler, my mother — a big believer in preventive care — looked at her skin and said, she’ll have her dad’s acne. When she turned 9, my mom started her on SuperSkin Care. Now in her thirties, CC has managed to avoid the trauma (skin and emotional) and scars (skin and emotional) that can be common to cystic acne.

Superskin (our very first product, already a cosmeceutical!) is now over 30 years old and has legions of fans, effusive over how healthy their skin is and how great they look in their forties and more. My father himself was an avid smoker and devoted sun-tanner until he met my mom — as a patient for his adult acne. In fact, VMV HYPOALLERGENICS was started in large part because he was so impressed at how much the Superskin formula (originally mixed in my mom’s clinic’s pharmacy) helped his skin that he begged my mother to create a brand with him. Not being comfortable selling formulations, he guaranteed that he’d handle the business, she could focus on research and formulations. Well into his 70s, after over 20 years of using Superskin, he always said he looked better than he should have, referring to his smoke, sun and acne-ravaged past.

Perhaps the best testament to these products is how many users are starting their kids on SuperSkin Care regimens. This is a good thing because great skin at any age really does start on day one.

What does “day one” mean? Gentle care products for baby such as our Grandma Minnie line prevent irritations and discomfort, begin a lifetime of healthier skin and can even help prevent microbial infections from cracks in very dry skin. Highly sensitive skin conditions such as rosacea, atopic dermatitis, and psoriasis are vastly helped by such early and consistent prevention (Essence) as well as our slew of anti-inflammatory, ultra-gentle, reparative + barrier maintaining products, including non-steroidal Red Better, Virgin Coconut Oil, The Big, Brave Boo-Boo Balm, etc.

It’s not only sensitive skin conditions, aging and acne that benefit from early prevention. With skin cancer still on the rise and your risk of getting it increasing with each sunburn, daily sun protection (Armada) begins in childhood. Continue protection throughout your life, year-round and both indoors and outdoors — remember UVA gets through windows and computer screens and indoor lights can cause melasma.

What I love about the photograph above is that the girls are completely immersed in those tulip petals, still objects of curiosity and wonder — and, judging by my daughter’s expression, some debate. It is such an image of spring, isn’t it? Youth and freshness. Even if you have been the most “dew”tiful with your skin care all year, spring is the perfect time to return to “skinnocence”: give those pores a real spring cleaning, re-hydrate after winter’s desiccation, prep skin for a year of renewed health (can we say, facial?)

Your relationship with your skin is important. Carefully tended, your skin keeps you looking and feeling youthful and vibrant throughout your life. It can even, protected properly, save your life. Like all relationships, yours with your skin requires nurturing. And there is no better time than the present. The rewards of your skin as your BFF? Skinfinite.

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Laura is the CEO of VMV Hypoallergenics and eldest daughter of our founding dermatologist-dermatopathologist. She has two children, Madison and Gavin, and works at VMV with her sister and husband (Madison and Gavin frequently volunteer their “usage testing” services). In addition to saving the world’s skin, Laura is passionate about learning, literature, art, health, science, inclusion, cultural theory, human rights, happiness and goodness.

 

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