VMV’s literal dad (husband to our founding dermatopathologist, my mother) loved to shave. It was his time for quiet contemplation and self tending. Yet it took a while for shaving to catch on at VMV because my side of the family, being Filipino and without a rich depilatory tradition, didn’t see the big deal…until my Argentine husband came alone. Thanks in part to his rosacea and seborrheic dermatitis, he hated to shave. Shaving hurt so he considered it a chore, and he envied my dad the pleasantness of his shaving routine.
Noticing that there weren’t a lot of options for people like him who had problem skin and wanted or needed to shave, he spearheaded the creation of a VMV shaving line. With my mom’s research, we discovered that we could make it multi-tasking: allergen-free safety and real skin benefits with each shave.
My dad succumbed to multiple myeloma, thirteen very full, active years after his diagnosis. His initial prognosis was 6 months and so we are forever grateful to the brilliant, researching, innovating, publishing minds at the University of Arkansas for Medical Services Myeloma Institute for Research and Therapy for buying him over a decade of health. By the time we launched our shaving line three years later, we knew he’d be an inspiration for it somehow (or “skinspiration,” in our parlance 🙂 and he was. Everything about these formulations make shaving safer, less of a pain, gentler, and — with ingredients like yerba mate and coffee — a joy and a great morning picker-upper.
True to our mission of safety and proven efficacy, and our “why” of saving the world’s skin, this line’s efficacy, multi-beneficial elegance of function, and quiet luxury make this daily ritual a true pleasure, one that can be done leisurely, and with great benefits beyond the simple chore. And because these formulations are great on various skin and hair types, they’re awesome for anyone who needs to shave, any where!
We hope you enjoy it!
Laura, VMV CEO
Laura is the CEO of VMV Hypoallergenics and eldest daughter of our founding dermatologist-dermatopathologist. She has two children, Madison and Gavin, and works at VMV with her sister and husband (Madison and Gavin frequently volunteer their “usage testing” services). In addition to saving the world’s skin, Laura is passionate about learning, literature, art, health, science, inclusion, cultural theory, human rights, happiness and goodness.