The Cat Eye: With This Hypoallergenic How-To, You Can WING IT Safely!

By Jessica Arnaudin

An understated, wispy cat eye is universally flattering and goes a long way towards brightening tired eyes. Worn with no bottom liner, the top lid takes center stage giving the face a fresh, well-slept appearance. 8AM meeting? Bring it on!

How To “Dew” It:

You’ll Need:

STEP 1: Prime Lids

First, prep your lid with a touch of allergen-free Skin-The-Bluff Concealer in the shade that best matches your skin tone. This will prime the area, ensuring a greater deposit of pigment and longer lasting wear time.

STEP 2: Line

Wet the bristles of your Skintelligent Beauty Eye Definer Brush with water and dip into the darkest shade of (H)eyebrow Brow + Eyeliner in “Brown”. This creates a wonderfully pigmented paste that works like a liquid liner.

Gently rest the brush at the base of your lashes near the outer corner of the eye and begin to stipple the color into the lash line. Focus on narrowing the line as you work inward toward the nose. Concentrate on staying close to the natural line of your lashes. This enhances your eye shape while staying soft.

Now that you’ve got your liner in place, again rest the brush at the outer corner of eye (the tapered tip of the brush should point inward toward your nose) and softly drag the line outward following the curvature of your lid. Symmetry is key and takes some practice!

You can continue to add thickness to the line depending on your desired look. Explore different methods from feathery light and wispy, to dramatically exaggerated (and every line in between)!

STEP 3: Lashes

Apply Ooh-La-Lash! Volumizing Mascara  one coat for a subtle, kittenish upturn, multiple coats for serious sex appeal (bring out your inner Sofia Loren).

That’s it: wings that don’t sting!


Go bold or go home! This eye is a big statement but it is angular, clean, and works beautifully against a power red like Velvet Matte Lipstick in “Va-Va-Voom,” “Light My Fire,” or “Castigada.” Or, mix it up as we did here: classic Subtle Shine Lipstick in “Big Red” topped with Lip Gloss in “Tango” (skincidentally, check out Into The Gloss’ lovely review of this shade 🙂


For even more ‘wow’ use excess mascara from the tip of your Ooh-La Lash! Mascara wand and apply with an angled brush. You can use this to intensify the line you’ve just created!

Trouble choosing a shade online? Drop by VMV Soho or call us at (212) 217 2762 for makeup samples, a customized regimen, or help



Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!

Beauty Featured

A Look For The Most Magical Night of The Year

When you need red-carpet glamor, think statement dress (tonight’s the night to take that baby out and show her off) and high-wattage yet elegant makeup. Appropriately dramatic (you don’t want that dress getting all the attention!), this look is confident and glamorous while remaining un-fussy and sleek.

What you’ll need:


Start with your skincare regimen and a rich moisturizer like Creammmy-Rich Intensive Moisture Milk. Dewiness is always lovely, but in the heat of lights or full rooms, it may need some control. Start with Skintangible “BBBB” Cream, which blends into all skin tones, gives skin ultra-light coverage, and maintains your skin’s healthy glow. Follow with Antioxidant 2-Way Powder Foundation whose light-powder-when-dry-to-thicker-foundation-when-wet versatility makes it an ideal option for the modern matte (a healthy-skin, creamy-matte finish)…or just apply lightly to settle makeup and tone down excess shine throughout the night. Use our large Powder/Bronzer Brush to build up application slowly, for excellent control — again you want to see some of that gorgeously moisturized skin come through.

Don’t forget to cover up “quirks in progress” with Skin-The-Bluff Concealer.


Dust Tarte-à-Tan Bronzing “Coco” Powder over face, collarbones, and shoulders. Sculpt cheekbones with Skin Bloom Blush in Chisel. Blend with peach-gold Bellini and add a generous helping of shimmery Luminous on the tops of cheekbones.


Try a different take on the smoky eye with deep metallic shades that are warmer than black but just as intense. We suggest blending the beautifully burnished Bleecker and Morning After palettes (both Two True Hues Eyeshadow Duos). Highlight with Blush in Luminous under brow bones.

Line eyes dramatically — anything from a precise cat eye to slept-in-it smudging, so long as it’s bold. (H)Eyebrow Eye + Brow Liner gives you maximum flexibility: for this look, take the moistened tip of the Eye Definer Brush and dab it onto the darker shade. Trace upper and lower lash lines. Smudge with a dry brush or your fingertip. Take the same moistened brush and re-line top lashes.

For contrast, keep brows softer. Use the lighter shade from (H)ighbrow and our Brow + Lash Groomer to give brows a naturally-feathered yet clean shape in a paler hue. Apply multiple coats of Ooh-La-Lash! Mascara. Don’t worry, it won’t smudge through the evening’s partying or happy tears! 🙂


Give lips a subtle shade but glamorous texture with dazzling Lip Glitter Gloss in Warm Chill.

Keep hair and accessories simple—it’s 100% face time.