Featured Skin

Natural Flower Extracts Can Be Allergenic?

Gorgeous as these flowers are, it’s important to remember that if you have very sensitive skin, even the most natural extracts and oils of flowers, fruits, and various plants can be allergenic. Many flowers are on published allergen lists — individually, or as part of Fragrance Mixes. Other flower or plant oils are comedogenic, too (to learn about some allergen flowers and plants, check out the Allergen, Not An Allergen tab on

But isn’t natural safe?

“Natural” is so frequently associated with “safe” that it may sound counterintuitive…but if you have a history of skin reactions, you might actually need to avoid natural skin products and cosmetics.

Less processed and organic foods are certainly healthier than their counterparts. But allergens can cause problems no matter how natural their origin. Food and skin allergies don’t work in the same way (different cells are involved) but in terms of natural origin, the same warning applies: if you’re allergic to a food (say, peanuts or strawberries), you should avoid it no matter how organic it is. In skincare or makeup, if you’re allergic to lavender, rose, or fragrance mixes in patch tests (which include moss and other plants), you should avoid them no matter how organic they are.

But I love natural things (sad face)…

Don’t we all! Blooms are beautiful to look at and be around, and it would be a shame to avoid them if you don’t need to. If you have a history of sensitive skin, don’t guess: random trial and error can cause more damage. Ask your dermatologist about a patch test instead.

If your patch test does show a sensitivity to flowers and flower-related ingredients, you don’t need to give up indulgence entirely. Our clinically-valid spa treatments are as “skindulgent” and sublime as they are therapeutic. And our skin-safe Skintelligent Beauty Makeup delivers beautiful, high-performance pigments that wouldn’t be out of place at the botanical gardens (without sacrificing your skin’s health). All that soothing care, vibrancy, and color sans the rashes, acne, and hyperpigmentation? Now that’s beautiful!

To shop our selection of hypoallergenic products, visit Need help? Ask us in the comments section below, contact us by email, or drop us a private message on Facebook.

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Beauty Featured

A Look For The Most Magical Night of The Year

When you need red-carpet glamor, think statement dress (tonight’s the night to take that baby out and show her off) and high-wattage yet elegant makeup. Appropriately dramatic (you don’t want that dress getting all the attention!), this look is confident and glamorous while remaining un-fussy and sleek.

What you’ll need:


Start with your skincare regimen and a rich moisturizer like Creammmy-Rich Intensive Moisture Milk. Dewiness is always lovely, but in the heat of lights or full rooms, it may need some control. Start with Skintangible “BBBB” Cream, which blends into all skin tones, gives skin ultra-light coverage, and maintains your skin’s healthy glow. Follow with Antioxidant 2-Way Powder Foundation whose light-powder-when-dry-to-thicker-foundation-when-wet versatility makes it an ideal option for the modern matte (a healthy-skin, creamy-matte finish)…or just apply lightly to settle makeup and tone down excess shine throughout the night. Use our large Powder/Bronzer Brush to build up application slowly, for excellent control — again you want to see some of that gorgeously moisturized skin come through.

Don’t forget to cover up “quirks in progress” with Skin-The-Bluff Concealer.


Dust Tarte-à-Tan Bronzing “Coco” Powder over face, collarbones, and shoulders. Sculpt cheekbones with Skin Bloom Blush in Chisel. Blend with peach-gold Bellini and add a generous helping of shimmery Luminous on the tops of cheekbones.


Try a different take on the smoky eye with deep metallic shades that are warmer than black but just as intense. We suggest blending the beautifully burnished Bleecker and Morning After palettes (both Two True Hues Eyeshadow Duos). Highlight with Blush in Luminous under brow bones.

Line eyes dramatically — anything from a precise cat eye to slept-in-it smudging, so long as it’s bold. (H)Eyebrow Eye + Brow Liner gives you maximum flexibility: for this look, take the moistened tip of the Eye Definer Brush and dab it onto the darker shade. Trace upper and lower lash lines. Smudge with a dry brush or your fingertip. Take the same moistened brush and re-line top lashes.

For contrast, keep brows softer. Use the lighter shade from (H)ighbrow and our Brow + Lash Groomer to give brows a naturally-feathered yet clean shape in a paler hue. Apply multiple coats of Ooh-La-Lash! Mascara. Don’t worry, it won’t smudge through the evening’s partying or happy tears! 🙂


Give lips a subtle shade but glamorous texture with dazzling Lip Glitter Gloss in Warm Chill.

Keep hair and accessories simple—it’s 100% face time.

Ask VMV Skin

Are Natural Ingredients Really Good For Sensitive Skin?

Yes and no. Yes because natural (or really, organic, which is a regulated term) means less processing. Less processing means less contaminants (like specific chemicals used in growing, storage, or extraction), additives (like flavors, colors, fragrance, or preservatives), or alterations (like bleaching or heating). Because many contaminants, additives, and alterations are common allergens, organic can mean less risk of an allergic reaction. No, natural ingredients are not necessarily good for sensitive skin because many natural extracts (although by no means all) are common allergens.

“But I was told to look for ‘hypoallergenic’ for my super sensitive skin…which means ‘natural,’ right?”

Natural does not mean hypoallergenic. In fact, the opposite is frequently true. Many natural ingredients are highly allergenic, such as fragrance oils, citrus, beeswax, fruit and flower extracts, tea tree oil, ylang, ylang, etc. The image above is a very small snapshot of many, many published studies on contact reactions and allergies to several natural ingredients.

Food and skin allergies should not be equated (because different cells are involved, you could be allergic to a food and still be able to use it as an ingredient in skincare, and vice versa — don’t experiment without your allergist’s guidance, however). But in both food and skin allergies, an ingredient’s level of “naturalness” isn’t necessarily what makes it allergenic. If you are allergic to strawberries, bee stings, dairy, mangoes, pollen, or dander, you should avoid them no matter how organic they are. In skincare and cosmetics, if your patch test shows that you are allergic to chrysanthemum, lavender, or citrus extracts, you should avoid them even if they are certified organic.

“But what if I’m committed to a completely natural, totally unprocessed lifestyle?”

This might be the goal, but it would be close to impossible to achieve. Almost anything in nature needs some type of processing to be used in skin care, so that they can be mixed and stabilized. Even if an ingredient is truly “raw,” it still probably underwent a little rudimentary processing. For example, virgin coconut oil needs to be pressed out from coconut meat. Strictly speaking, just the pressing is a type of processing. What you would need to know is what specific processing was done and how much of it was done. Our virgin coconut oil is certified organic from soil to tree, and is first-and-cold-pressed — meaning we basically just press the oil. Some other coconut oils are processed with heat which can alter some of the oil’s chemical makeup. Other coconut oils are processed with additives that can be allergens, which can leave traces in the oil and cause reactions (check out this helpful article in for more on virgin coconut oils).

In other natural ingredients, processing can yield surprising results. For example, the distillation process to make essential oils — even organic, “raw” oils for massages or scents — can create chemicals that did not exist in the original plant. And even if they were somehow processed not to create these new chemicals, many natural oils are comedogens or allergens just as they are.

One other important consideration: whether or not an ingredient is natural has little to do with its efficacy. Studies that are “evidence-based” (double-blind, randomized trials with quantitative data) are the gold standard to prove efficacy, but they are relatively rare in cosmetics. Publication in a peer-reviewed medical journal or presentation in a medical conference is rarer still but adds even more scientific validity to the study. Unless a natural ingredient is proven to be effective, it may not yield the results you’re looking for. If the natural ingredient is also a photo-allergen (reacts with light to cause darkening) or is comedogenic, it could also be working against you by causing dark splotches or acne. Check out this article for how hypoallergenic can help all skin concerns.

As well, the term “natural” is not currently regulated so it is almost impossible to confirm how natural a product is, how natural its ingredients are, or how much processing was done to those ingredients. The term “organic” is regulated and requires certification. Organic is certainly the best choice for most things. But hypoallergenic (validated “hypoallergenic” — ask for proof) trumps organic every time when caring for sensitive skin.

“What if I just do not want to use anything with chemicals?”


This is an admirable goal and one that many people share. Invented chemicals like PVC are toxic and the earth doesn’t have ways to break them down. Highly processed foods are proven to be damaging on many levels, from obesity to toxins that accumulate in the body. But lessening processed foods and trying to use more biodegradable options is not the same as “avoiding chemicals altogether.”

The line between “natural” and chemical is difficult to draw. “Chemicals” can mean almost anything, including “natural” ingredients. Everything in nature has a chemical structure, is composed of chemical elements (see the periodic table) and has a chemical structure. The chemical structure for water is hydrogen and oxygen, and is shown above. Also shown above is the chemical structure of glyceryl laurate (monolaurin). Monolaurin is derived from coconut oil and is an excellent, very natural, non-allergenic, non-drying antimicrobial (so natural it’s found in breast milk).


“What if I’m allergic to chemicals?”

It’s more likely that you are allergic to common allergens. Allergens (substances more likely to cause an allergic reaction) are determined systematically in patch tests on thousands of people in different countries and are published regularly. The recent publications regularly include results on over 20,000 people in multiple countries in North America and Europe. We also regularly monitor published reports regarding allergic reactions from other countries such as Australia and Japan.

If you have a history of reactions, skin sensitivity, dark splotches, or acne, look for proven, validated hypoallergenic and non-comedogenic claims. Or, even better, ask your dermatologist for a patch test. It is the most effective way to accurate identify what exactly you might be sensitive to. If you’re in the USA and your dermatologist is a member of the American Contact Dermatitis Society, she can even enter your patch test results into the Contact Allergen Management System (CAMP) and give you a list not only of ingredients to avoid but actual products you can use.


To shop our selection of hypoallergenic products, visit Need help? Ask us in the comments section below, contact us by email, or drop us a private message on Facebook.

Learn More:

To read more about natural versus hypoallergenic, check out Is Natural Hypoallergenic? The Answer May Surprise You (But Shouldn’t).

For more on the prevalence of skin allergies, see Skin Allergies Are More Common Than Ever and One In Four Is Allergic to Common Skin Care And Cosmetic Ingredients.

To learn more about the VH-Rating System and hypoallergenicity, click here.


Ooh La Lash Mascara – XOVain

Eye spy with my little eye…our Ooh-La-Lash! Mascara in XOVain‘s “The Mascaras and Techniques You Need to Try If You Want the Longest-Looking Lashes of Your Life“!

#skinthusiasm #beauty #hypoallergenic #makeup #skintelligentbeauty


VMV Lipsticks – Jess Arnaudin on Grace Belle

We made Jess Arnaudin’s top 5 lipstick picks in “The Lipstick Lowdown: Why Clean Beauty Matters” on Grace Belle! “Founded by a leading dermatologist specializing in contact dermatitis, VMV Hypoallergenics is the best choice for the uber-sensitive and anyone looking to entirely avoid all-types-of-fragrance. Every item is stringently patch tested…Plus, the addition of antioxidant green tea and their signature organic virgin coconut oil provides intensive hydration!”

Can’t make hypoallergenic beautiful? #candew

#itisalipyear, all year

Beauty Featured Skin

Multi-Function Skin & Beauty Wonders You NEED In Your Bag Every Day!

What skincare and beauty essentials should live in your bag? There’s no one combo that’s ideal for everyone but we know that it’s the multi-function products that save the day!

Between work and errands, we know bag space is valuable real estate. Check out our suggestions for the most valuable multi-tasking products to keep in your bag if you’re…

…the Every-Ready Betty (the busy career woman, gal about town or no-time mom; you need everything to cover the busiest of days, from gym to work, cocktails…and possibly kids’ parties, too!),

…the Snapchatter (aka, the Teen), and

Shredded Sister (fitness is your life).

What Multi-Tasking Skin & Beauty Musts Should You Keep In Your Bag?

Featured Healthy Living Skin Uncategorized

From Belly To Prom: Skincare For Kids

What to choose?

What do they really need?

What to avoid?


Velvet Matte Lipstick (Stand-Up Broad) in The Fashion Spot

Our Velvet Matte Lipstick in Stand-Up Broad is in The Fashion Spot’s “Found: The Best Nude Lipsticks for Every Skin Tone“!

Thank you, The Fashion Spot​!

Beauty Featured

How To Apply Bronzer

Not surprisingly, it starts with skin…

Makeup artist Tor Torre created this bronzed bombshell look on Alex. Tanning just isn’t an option anymore…here’s how you get a sun-kissed glow expertly, and safely:

1. Make sure your skin is moisturized. Any of our moisturizers will “dew,” including our treatment moisturizers (remember, however, that alpha- and beta-hydroxy acids can make you more sensitive to the sun) and even our Armada Sun + Light Screens (you’ll see there’s a running theme here of sun avoidance).

2. Skip the heavy foundation. Try Skintangible BBBB Cream (SPF 30, too!) for a finish that’s dewy, not dry.

3. Dip Skintelligent Beauty Large Powder/Bronzer Brush onto Tarte-à-Tan Antioxidant Bronzing “Coco” Powder and tap off excess.

Gently sweep over the perimeter of your face (almost tracing the number three) from hairline, to temples and cheekbones, and jawline. Without adding more powder, dab brush lightly on your nose, neck, and collabones.

Tarte-à-Tan comes with a hint of sheen (and coconut oil!) for a look that’s radiant, not burnt. But Skin Bloom Blush in Luminous (a sheer highlighter) makes skin look positively luminescent. With our Blush Brush, swipe gently above cheekbones down the bridge of your nose, under brow bones, and on the innermost third of the eye (for this, use our Eye Contouring Brush for more precision).

Follow Tor on Instagram now for awesome travel photos, skincare videos and makeup tips!


That’s Tor wielding the brush off frame!