Beauty Featured

Scared To Try Something New? Start With…Lipstick!

I’ve been wanting to be better at trying new things. But being “better” is a really vague statement so I thought I needed something specific that I could do regularly, that pushed me a little each day. I wanted to start with something small and simple…but not too small. If I wanted to be pushed, I needed something with impact. Lipstick, surprisingly, fit the bill perfectly. Trying new lipstick shades is not a huge wardrobe investment, dramatic full-face makeover, drastic new haircut, or a month-long course in something…but trying colors I would normally never use was definitely a push out of my comfort zone! I’m a creature of habit so I end up using the same few colors over and over again. I committed to trying a new lip shade every day for a month. And, a big step for me, to document each one with selfies. The results were subtle…but kind of extraordinary.

First, I discovered that I liked several shades I never thought I could wear. And believe it or not, that’s like adding a whole new closet to your wardrobe. The same outfit with a different lip color looked new — it felt new, too. Second, I got more comfortable with myself. Selfies can be daunting if you’re not used to them. Every day, photographing myself in a new lip color, felt like…play! Third, some shades really did a (good) number on my mood. Bronzerella, I discovered, makes me feel powerful…like I can face anything. I learned that, like the right dress and shoes, I can pick shades based on what mood I’m in or need to be in. I regularly got a confidence boost. Which is a really nice plus!


Lip color-wise, prior to doing this, my favorite colors were from our Lip Glosses: Tango, Cherry Fizz and Cabaret. They’re all basically variations of a cherry red/pink lip. After my new-lip-a-day trial, the ones I was most surprised by were:


1) Velvet Matte Lipstick in Bikini Machine

I would have NEVER picked this shade. Honestly, I thought would blend in too much with my coloring, make my lips too pale, and make me look a bit, well, corpse-like. I was so pleasantly wrong, and instead it became my perfect almost-lilac lilac. I get that this might sound weird, but the end result was a totally different daytime look for me. I felt refreshed. Almost like a mini makeover.


2) Lip Glitter Gloss in Speakeasy

I never usually wear deep colors like this, so I was pleasantly surprised by how much I liked this dark, almost-burgundy red. I even liked how it looked with no makeup on — sort of an extreme contrast to a natural look. And a super quick trip to look put-together when I don’t have time for more makeup.


3) Velvet Matte Lipstick in Flamingo

Another surprise, as I don’t normally gravitate towards matte lipsticks. But I really liked this pale (but bright!) pink — completely different (for me) in a matte as it has a lady-like finish.

Step out of your own comfort zone and try new lip shades for yourself: it’s a simple process with surprising results that can open up your options, change the way you see things, and even make you feel braver to take on bigger challenges!

Check out my new-lip-color-a-day journey on Instagram…and I’d love to hear (to try myself!)what lip color did you think you could never use that ended up surprising you?

– CC

Featured Skin

Natural Flower Extracts Can Be Allergenic?

Gorgeous as these flowers are, it’s important to remember that if you have very sensitive skin, even the most natural extracts and oils of flowers, fruits, and various plants can be allergenic. Many flowers are on published allergen lists — individually, or as part of Fragrance Mixes. Other flower or plant oils are comedogenic, too (to learn about some allergen flowers and plants, check out the Allergen, Not An Allergen tab on

But isn’t natural safe?

“Natural” is so frequently associated with “safe” that it may sound counterintuitive…but if you have a history of skin reactions, you might actually need to avoid natural skin products and cosmetics.

Less processed and organic foods are certainly healthier than their counterparts. But allergens can cause problems no matter how natural their origin. Food and skin allergies don’t work in the same way (different cells are involved) but in terms of natural origin, the same warning applies: if you’re allergic to a food (say, peanuts or strawberries), you should avoid it no matter how organic it is. In skincare or makeup, if you’re allergic to lavender, rose, or fragrance mixes in patch tests (which include moss and other plants), you should avoid them no matter how organic they are.

But I love natural things (sad face)…

Don’t we all! Blooms are beautiful to look at and be around, and it would be a shame to avoid them if you don’t need to. If you have a history of sensitive skin, don’t guess: random trial and error can cause more damage. Ask your dermatologist about a patch test instead.

If your patch test does show a sensitivity to flowers and flower-related ingredients, you don’t need to give up indulgence entirely. Our clinically-valid spa treatments are as “skindulgent” and sublime as they are therapeutic. And our skin-safe Skintelligent Beauty Makeup delivers beautiful, high-performance pigments that wouldn’t be out of place at the botanical gardens (without sacrificing your skin’s health). All that soothing care, vibrancy, and color sans the rashes, acne, and hyperpigmentation? Now that’s beautiful!

To shop our selection of hypoallergenic products, visit Need help? Ask us in the comments section below, contact us by email, or drop us a private message on Facebook.

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Bright Eyes! Check Out This Playful, Modern Look!

By Jess Arnaudin

This icy ultramodern look is playful while still being professional. Barely-there nude or clear lipstick balances out the aquamarine blue lids. And the great thing about this set is that the eyeshadow comes in a duo (and you can re-create this same look using the gold powder for equally beautiful results!)

To get this Ultramodern Playful Look…

Products you’ll need:


All validated hypoallergenic, of course…because we did say playful, not hurtful!

How To “Dew” It in 4 Steps:

Step 1. Prep Skin
Start with a light moisturizer such as Hydra Balance Smart Moisturizer or a few drops of Know-It-Oil virgin coconut oil. Before the hydration has fully absorbed, use your clean fingertips to pat on Skin The Bluff Concealer in your unique shade (p.s. if you’re unsure, contact the NYC store; they are amazing at giving color match recommendations.) Use sparingly on areas such as under your eyes and to counteract any redness around your nose and chin.

Step 2. Playful Eyeshadows
Now it’s time for some fun! Add two drops of water to your Skintelligent Beauty Angled Eyeliner Brush then dip the brush into the blue shade in the Two True Hues Eyeshadow Duo in Life’s a Beach eye shadow compact. Tap off any excess then press the pigment into your lashline starting at the middle of lid (above your pupil and iris). Continue to use short strokes with the angled brush to sweep color up and out to the edge of eye (think the cat-eye, but more subtle).

Step 3. Defined Eyebrows
Wipe your angled brush clean, because we’re using it again. This time, with the brush pick up color from the (H)eyebrow Eye + Brow Liner in the shade that best matches your natural brows. Use short hair-like strokes to fill in any sparse areas of your brow and add length to the ends. Brows should look more defined, but never too “drawn on” or stark.

Step 4. Finishing Touch
Using a Skintelligent Beauty Brow and Lash Groomer brush a small amount of Boo-Boo Balm into lashes. Brush upward and then smooth outward. You can play with the brush or comb side of the tool for slightly different results. Lastly, swipe the same Boo-Boo Balm product on your lips to soften and hydrate. Top off in Sheer Lip Tint in Honey-Honey and you’re golden!




Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!


Bold, Beautiful Party Makeup Ideas

We put together some of our favorite makeup tips, across different seasons, to create a bold, beautiful look — that is as gorgeous across a crowd as up close, and in photo after video after photo — for your biggest celebration this year!


Think: less is more — heavier foundation can look weighed down and dull over time.
Think: easy to retouch — so a quick dot and dab in the bathroom is all you need.
Think: highlighting over contouring — it’s like wearing your own filter in photos.


Add a bit of pure virgin coconut oil Know-It-Oil to Skin-The-Bluff Concealer. This complexion-perfecting tip from Underneath It All…Is Great Skin! effectively conceals “quirks in progress” while keeping skin naked-looking. The subtle sheen adds extra camouflage by reflecting light. Then, mix the coconut oil in with Skin Bloom Blush highlighter in “Luminous” before applying to skin, and voilà…it’s like walking around with very your own lighting team (now all you need is a wind machine).

blog-luminous-wframe-20161226Light and bright, light and bright:choose strobing over contouring for a big fête. Strobing creates the dew-glow-radiance of healthy-looking skin. Unless you’re an expert, contouring can look harsh or get muddy as the hours pass, or be obvious in different lighting. Like contouring, strobing can sculpt the face — but, instead of with time-consuming and skilled shadowing, by making certain features brighter. Learn how in Hypoallergenic Strobing.


Shown here: Illuminants Brilliant Finish Powder Foundation (use dry for a light powder, or wet for fuller coverage),
Skin-The-Bluff Concealer,
Illuminants+ Face-Hand-Body Lotion (a brightening moisturizer),
Skin Bloom Blush in “Luminous”,
Eyeshadow & Concealer Brush, Foundation Brush, and
Skintangible “BBBB” Cream (BB But Better) SPF 30.

Make sure your foundation lasts as long as you do with this all-night technique: target imperfections with your shade of Skin-The-Bluff Concealer (it also comes in green to cancel out redness, and yellow to hide dark under-eye circles). Then, even out your skin tone with Skintangible BBBB Cream, which keeps the look fresh —it works with all skin tones, too. If you’re feeling pale, add a touch (a touch) of sun with a subtle hand and our Tarte-à-Tan “Coco” Bronzing Powder (Tor Torre shows you how — and even how to use it with Luminous — in How To Apply Bronzer). Highlight with Skin Bloom Blush in “Luminous” for dewy skin that also emphasizes contours and lets light bounce off beautifully in photos (see above). Finish with Illuminants Brilliant Finish Powder-Foundation as a final touch to pull it all together and control shine (you want to glow, not borderline bead-up with sweat). Don’t forget to take your concealer and powder with you for easy touch-ups throughout the night (from The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season).



Definition, definition, definition. Go for a sharp, clean wing or smudgy, smoky drama, but get those eyes standing out!

blog-partymakeupideas-eyes-wframe-20161226Clockwise from top left: (H)ighbrow Eye & Brow Liner in “Brown,”
Ooh-La-Lash Volumizing Mascara!, and
Two True Hues Eyeshadow Duo in Bleecker (metallic rose gold and deep wine), “Dallas” (a warm copper-coral mix), and Roses & Bon-Bons (a rich dark brown and pale pink-cream). 

Parties means photos, and the key to definition in any photo: bold eyes and brows.

There is nothing like eyeliner to add drama to a look, and tightlining is all the rage, writes Yciar in Three Beauty Trends To Try Now. Use (H)ighbrow Eye & Brow Liner to draw on the waterline above and below the eye. Or, create a cat-eye to make eyes look bigger and build depth — use your liner on the insides of the lash line then above it, working upwards and outwards to draw a wing.

Fill in and shape brows architecturally. Least likely to fade, they’ll ensure definition even in low-light conditions.

Finally, Lots of lashes are key: thank you, Ooh-La-Lash Mascara! Use a lash curler for an even more bright-eyed appearance…necessary with so many late nights in a row (from The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season).

Lips & Cheeks


Lipsticks: Subtle Shine Lipstick in (clockwise from top) “Beet It,” “Strawberry Fields,” “Fifi,” and “Giddy.”
Velvet Matte Lipstick in “Light My Fire” (center) and “Copa” (bottom middle).
Skin Bloom Blush in “Heat,” “Pant” (top right) and “Georgia.” 

Try this fun, color-blocking technique by Jess Arnaudin to add freshness, depth, and a surprising complexity to bright lip colors — and just like personalities, bright colors with depth and complexity can make a party! In The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season, Jess adds, “Go bright, or go home. Cameras tend to wash out and flatten…and you’re not always in control of the filter. On lips, brights like Beet It and Copa are brilliant buildable options: dot on lightly for a sweet, subtle stain or layer on (and top with The Big, Brave Boo-Boo Balm!) for more glamor. For cheeks, try a bright pink like Georgia or toasty Heat, so you’re peppy and glowing in photos no matter how late it is!

Tip of the Week

Ultra-Simple Makeup Looks For Any Party!

Makeup trends turn with the seasons. But here are 3 looks perfect for any festive occasion that work every holiday season. They’re also incredibly easy to achieve, giving us less time in front of the mirror and more time celebrating with family and friends!

1. Red Wine Glow

The “no makeup” look is always popular, especially when set off with a dramatic lip. Spot conceal imperfections and even out your skin tone as lightly as possible. Try Skin-The-Bluff Concealer in you tone, but also try green Red Alert to cancel out redness, and yellow No More Blues for dark under-eye circles or hyperpigmentations. If you need more of a finish that still gives the look of bare skin, try Skintangible “BBBB” Cream.

Use the warmth of your fingers to blend the product seamlessly. Leave your contour powder in your makeup pouch and use a highlighter such as Boldly Glow Coconut Oil Skin Bloom Blush Stick in Luminous to add definition to your cheekbones.

Add color to this base with a bold lip. Wine-colored lips with an “undone” finish impart a very sensual pout inspired by Korean makeup trends. Dab concealer or foundation around the lip area to even out the skin. Grab your favorite deep red lipstick and first apply color onto the middle of your mouth then use a brush or your fingers to spread it outward until you achieve a gradation of red. I used Subtle Shine Lipstick in Rosette.

2. Warm n’ Peachy

Ditch those bronzers til spring! Use peach tones to warm up your skin instead. For a healthy, dewy-looking finish, your secret weapon is a crème blush. Boldly Glow Coconut Oil Skin Bloom Blush Sticks in Bellini and Georgia are a perfect mix not only for the cheeks but also for the eyes as a crème eyeshadow!

Draw a C from your temple down to your cheek with Bellini and dab Georgia on the apple of your cheek to add more dimension to the color. Take a foundation brush and blend the product into your skin. Match with a light peach Lip Gloss such as Smack which makes this look perfect for everyday.

3. Rockstar Eyes

Smoky eyes always make an appearance during Fall and Winter. Heavy black shadow reminiscent of the the rock era is perfect for nights out and never fails to give that glamorous vibe. Using a stiff bristle brush, gently deposit the Two True Hues Eyeshadow Duo in Rockstar close to your lash line and slowly blend it outward to the crease of the eye. To finish up, use the same shadow to rim the lower lash line. Complement these intense eyes with Sheer Lip Tint in Bubblegum. Final tip: add just a dab of Boldly Glow Coconut Oil Blush Stick in Pant to cheeks for a very pretty winter flush that’s the right subtle warmth for this powerful look.


Yciar is a makeup artist and jewelry designer who’s all about family, adventure, and keeping it simple — her philosophy is “makeup does not have to be complicated.”  Follow her on instagram to be inspired!


The Cat Eye: With This Hypoallergenic How-To, You Can WING IT Safely!

By Jessica Arnaudin

An understated, wispy cat eye is universally flattering and goes a long way towards brightening tired eyes. Worn with no bottom liner, the top lid takes center stage giving the face a fresh, well-slept appearance. 8AM meeting? Bring it on!

How To “Dew” It:

You’ll Need:

STEP 1: Prime Lids

First, prep your lid with a touch of allergen-free Skin-The-Bluff Concealer in the shade that best matches your skin tone. This will prime the area, ensuring a greater deposit of pigment and longer lasting wear time.

STEP 2: Line

Wet the bristles of your Skintelligent Beauty Eye Definer Brush with water and dip into the darkest shade of (H)eyebrow Brow + Eyeliner in “Brown”. This creates a wonderfully pigmented paste that works like a liquid liner.

Gently rest the brush at the base of your lashes near the outer corner of the eye and begin to stipple the color into the lash line. Focus on narrowing the line as you work inward toward the nose. Concentrate on staying close to the natural line of your lashes. This enhances your eye shape while staying soft.

Now that you’ve got your liner in place, again rest the brush at the outer corner of eye (the tapered tip of the brush should point inward toward your nose) and softly drag the line outward following the curvature of your lid. Symmetry is key and takes some practice!

You can continue to add thickness to the line depending on your desired look. Explore different methods from feathery light and wispy, to dramatically exaggerated (and every line in between)!

STEP 3: Lashes

Apply Ooh-La-Lash! Volumizing Mascara  one coat for a subtle, kittenish upturn, multiple coats for serious sex appeal (bring out your inner Sofia Loren).

That’s it: wings that don’t sting!


Go bold or go home! This eye is a big statement but it is angular, clean, and works beautifully against a power red like Velvet Matte Lipstick in “Va-Va-Voom,” “Light My Fire,” or “Castigada.” Or, mix it up as we did here: classic Subtle Shine Lipstick in “Big Red” topped with Lip Gloss in “Tango” (skincidentally, check out Into The Gloss’ lovely review of this shade 🙂


For even more ‘wow’ use excess mascara from the tip of your Ooh-La Lash! Mascara wand and apply with an angled brush. You can use this to intensify the line you’ve just created!

Trouble choosing a shade online? Drop by VMV Soho or call us at (212) 217 2762 for makeup samples, a customized regimen, or help



Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!


Turn Drab Into FAB With These Four Gorgeous Looks!

The cold and dark can make it hard to get back into the rhythm of a new year…or to get out of bed! What can help? Makeup tricks that are super quick but deliver maximum impact. They help you get out of the door quicker but not look like you rushed it. Powerful makeup can be a great mood-booster, too, so you don’t just look more vibrant but actually feel like you’re ready to conquer the day. We asked master of simple makeup and busy mom Yciar Castillo for tips. Check out her winter beauty toolbox for us slow starters below.

by Yciar Castillo

Winter is the perfect season to use the year’s different makeup trends as inspiration to change up your look for the parties of the season, battling cold-weather blues, and starting the year of with confidence! Here are four easy looks to achieve (each one selfie-friendly, too!):

1. Classic Red Lips Against Dewy Skin


First, even out skin tone with Skintangible “Faint”ation Skin-Refining Non-Makeup SPF30. This will give you light coverage with a fresh, dewy finish. Lightly fill-in brows — try (H)Eyebrow Brow Eye + Brow Liner in “Blonde” to make them look full but natural. Sweep on two coats of Ooh-La-Lash! Volumizing Mascara to emphasize lashes. Lastly, use a vivid Velvet Matte Lipstick to paint those luscious lips red-red (I used “Light My Fire” here.)


2. Barely-There Lips & Winter Cheeks


Once done with your base (see above), dab some crème blush or lipstick on your cheeks and spread, making them look naturally flushed and dewy. Then coat puckers with a skin-toned Lip Gloss such as “Slip” just to give them some definition and shine. *For cheeks, we tried Yciar’s tip with both slip and Subtle Shine Lipstick in “Fifi,” above. For an even subtler lip but maxed-out care, try The Big, Brave Boo-Boo Balm (alone or on top of your lipstick!) – Ed.


3. Sunset-Hued Eyeshadow


Copper shadow is all the rage this season. Make those peepers more interesting by sweeping Eyeshadow in “Dallas” on your lids and blend seamlessly. The idea is to give your eyes a bit of color while still looking natural…that the sunny color makes eyes look more awake and is such a mood lifter doesn’t hurt either.

4. Holy Smokes


This is when you don’t fight the chill…you own it. A strong smoky eye is ideal for a fierce night out. And the heavy glamor factor psychs you up when the cold makes you want to party down with your sofa, Netflix, and a big bag of popcorn. This season, the focus is on the lower lash. Tightline those eyes (line the wet, inner areas of the line), making sure you deposit a lot of product on the bottom. With a pencil brush, use a black eyeshadow such Two True Hues Eyeshadow Duo in “Rockstar” to heavily smudge the lower lashline. Finish off with generous coats of Ooh-La-Lash! mascara.


Yciar is a makeup artist and jewelry designer who’s all about family, adventure, and keeping it simple — her philosophy is “makeup does not have to be complicated.”  Follow her on instagram to be inspired!

Beauty Skin Uncategorized

Lip Service: 8 Ways To Pamper Your Pout

Did you know lip care is skin care?

Like the rest of your skin, your lips have a stratum corneum (the skin’s outermost layer) — but this protective layer is thinner on lips than on any other skin on your body. Combine that with a lack of oil glands (lips rely on saliva for moisture), absence of melanin (your skin’s natural pigment and protection against UV rays), and you’ve got one sensitive organ.

Your skincare just isn’t complete without lip care. Here are 8 ways to pamper your pout:


Beauty Tip of the Week

Instantly Expand Your Lip Wardrobe & Lift Your Mood with Colorblocking!

Try this brilliant way to put pep in your step: colorblock bold lips with spring accessories!

I was getting crafty with my new earrings, trying to match them to lipstick — and loved Copa & Fifi! – Jess Arnaudin


Definition: col·or block /kələr -bläk/ Colorblocking, is a method of wearing multiple solid colors in a look. The outfit or look inspiration revolves around a palette of two or more colors, usually in bold and bright shades.

After a long winter of wool scarves and black down coats, we’re craving fresh, juicy spring hues! In lieu of precisely matching lipstick to spring accessories, opt instead to colorblock by layering bright (slightly contrasting) shades. This allows for tons of creativity and a wealth of color combinations!

Here are Pantone swatches of some of my favorite two-toned beauty trends:


Red & Fuchsia

Try: Velvet Matte Lipstick in Light My Fire and Fifi or Copa

Red & Fuchsia: Light My Fire with Fifi or Copa
Red & Fuchsia: Light My Fire with Fifi or Copa

Coral & Strawberry Ice

Coral & Strawberry Ice: Giddy with Strawberry Fields or Tutu
Coral & Strawberry Ice: Giddy with Strawberry Fields or Tutu

Try: Subtle Shine Lipstick in Giddy and Strawberry Fields or Tutu

Lilac & Tangerine

Lilac & Tangerine: Bikini Machine with Beach Bunny or Melonade
Lilac & Tangerine: Bikini Machine with Beach Bunny or Melonade

Try: Velvet Matte Lipstick in Bikini Machine and Subtle Shine Lipstick in Beach Bunny or Sheer Lip Tint in Melonade

And as always, my favorite beauty “rule” is to have fun!


Follow makeup maven and good-living guru Jess Arnaudin now on Instagram for more makeup, skin and health tips!

What are your favorite color combos? Show us on Instagram! Hashtag your hypoallergenic colorblocking adventures and don’t forget to tag us at VMVHypoallergenics!


Beauty Trend: Old Hollywood Glam…With Hypoallergenic Makeup!

By Jess Arnaudin

This look evokes feelings of old Hollywood glamour with a fresh and modern twist. The look is simple, and doesn’t feel overdone while also packing a high voltage pop of color.


Products you’ll need:

How To “Dew” It in 5 Steps:

Step 1: Prep Skin

With every makeup application I always tell clients, “the skin you start with is the skin you end with…” – meaning that no amount of makeup, even expertly applied, will yield the best result unless skin is prepped beforehand. Always take time to cleanse your skin and pat on a light moisturizer such as Hydra Balance Smart Moisturizer or a few drops of Know-It-Oil before you start.

Step 2: Let-Your-Skin-Glow-Through Foundation

Use two pumps of our skin-loving non-makeup Skintangible “BBBB” Cream and disperse onto skin evenly with clean fingertips. I absolutely love this product because it’s shade-matching meaning there is no guesswork as to whether it’s the right color for you. When in doubt, start in the center of your face and blend outwards.

Step 3: Time to Highlight!

Swipe Boldly Glow Coconut Oil Skin Bloom Blush Stick in Luminous onto tops of cheekbones, down the line of your nose, on the cupid’s bow of lips and also to inner corner of eyes. This illuminating cream stick is the key that radiant “i-woke-up-like-this” glow. It’s filled with super hydrating organic cold pressed coconut oil, so it melts into skin effortlessly. Bonus points: encased in iridescent crushed mother of pearl from the Philippines…the packaging is seriously next-level gorgeous.

Step 4: Define the Eyes

Give your lashes a boost with my all time favorite Ooh-La-Lash! Volumizing Mascara. Try it once and you’ll be forever obsessed! The magic is in the way the formula cocoons each lash hair in product for buildable volume that doesn’t smear. Apply from root to lash ends. Then go back over top with another coat just on the center of lashes above the iris. This really opens and defines the eyes.

Step 5: Red Lips Statement

Now comes the bright pop of color! Use Skintelligent Beauty Lip Brush with Velvet Matte Lipstick in Light My Fire for precise application. I believe everyone can wear a red lip and this shade specifically is one of the most universally flattering ones I’ve ever come across. Bonus points: it has a touch of blue undertones so it makes your teeth look whiter! Start with the cupid’s bow, then line your bottom lip, then extend color down the sides of lips and fill in completely. Use a tissue to blot, if needed.

Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!