Beauty Featured

Scared To Try Something New? Start With…Lipstick!

I’ve been wanting to be better at trying new things. But being “better” is a really vague statement so I thought I needed something specific that I could do regularly, that pushed me a little each day. I wanted to start with something small and simple…but not too small. If I wanted to be pushed, I needed something with impact. Lipstick, surprisingly, fit the bill perfectly. Trying new lipstick shades is not a huge wardrobe investment, dramatic full-face makeover, drastic new haircut, or a month-long course in something…but trying colors I would normally never use was definitely a push out of my comfort zone! I’m a creature of habit so I end up using the same few colors over and over again. I committed to trying a new lip shade every day for a month. And, a big step for me, to document each one with selfies. The results were subtle…but kind of extraordinary.

First, I discovered that I liked several shades I never thought I could wear. And believe it or not, that’s like adding a whole new closet to your wardrobe. The same outfit with a different lip color looked new — it felt new, too. Second, I got more comfortable with myself. Selfies can be daunting if you’re not used to them. Every day, photographing myself in a new lip color, felt like…play! Third, some shades really did a (good) number on my mood. Bronzerella, I discovered, makes me feel powerful…like I can face anything. I learned that, like the right dress and shoes, I can pick shades based on what mood I’m in or need to be in. I regularly got a confidence boost. Which is a really nice plus!


Lip color-wise, prior to doing this, my favorite colors were from our Lip Glosses: Tango, Cherry Fizz and Cabaret. They’re all basically variations of a cherry red/pink lip. After my new-lip-a-day trial, the ones I was most surprised by were:


1) Velvet Matte Lipstick in Bikini Machine

I would have NEVER picked this shade. Honestly, I thought would blend in too much with my coloring, make my lips too pale, and make me look a bit, well, corpse-like. I was so pleasantly wrong, and instead it became my perfect almost-lilac lilac. I get that this might sound weird, but the end result was a totally different daytime look for me. I felt refreshed. Almost like a mini makeover.


2) Lip Glitter Gloss in Speakeasy

I never usually wear deep colors like this, so I was pleasantly surprised by how much I liked this dark, almost-burgundy red. I even liked how it looked with no makeup on — sort of an extreme contrast to a natural look. And a super quick trip to look put-together when I don’t have time for more makeup.


3) Velvet Matte Lipstick in Flamingo

Another surprise, as I don’t normally gravitate towards matte lipsticks. But I really liked this pale (but bright!) pink — completely different (for me) in a matte as it has a lady-like finish.

Step out of your own comfort zone and try new lip shades for yourself: it’s a simple process with surprising results that can open up your options, change the way you see things, and even make you feel braver to take on bigger challenges!

Check out my new-lip-color-a-day journey on Instagram…and I’d love to hear (to try myself!)what lip color did you think you could never use that ended up surprising you?

– CC


The Cat Eye: With This Hypoallergenic How-To, You Can WING IT Safely!

By Jessica Arnaudin

An understated, wispy cat eye is universally flattering and goes a long way towards brightening tired eyes. Worn with no bottom liner, the top lid takes center stage giving the face a fresh, well-slept appearance. 8AM meeting? Bring it on!

How To “Dew” It:

You’ll Need:

STEP 1: Prime Lids

First, prep your lid with a touch of allergen-free Skin-The-Bluff Concealer in the shade that best matches your skin tone. This will prime the area, ensuring a greater deposit of pigment and longer lasting wear time.

STEP 2: Line

Wet the bristles of your Skintelligent Beauty Eye Definer Brush with water and dip into the darkest shade of (H)eyebrow Brow + Eyeliner in “Brown”. This creates a wonderfully pigmented paste that works like a liquid liner.

Gently rest the brush at the base of your lashes near the outer corner of the eye and begin to stipple the color into the lash line. Focus on narrowing the line as you work inward toward the nose. Concentrate on staying close to the natural line of your lashes. This enhances your eye shape while staying soft.

Now that you’ve got your liner in place, again rest the brush at the outer corner of eye (the tapered tip of the brush should point inward toward your nose) and softly drag the line outward following the curvature of your lid. Symmetry is key and takes some practice!

You can continue to add thickness to the line depending on your desired look. Explore different methods from feathery light and wispy, to dramatically exaggerated (and every line in between)!

STEP 3: Lashes

Apply Ooh-La-Lash! Volumizing Mascara  one coat for a subtle, kittenish upturn, multiple coats for serious sex appeal (bring out your inner Sofia Loren).

That’s it: wings that don’t sting!


Go bold or go home! This eye is a big statement but it is angular, clean, and works beautifully against a power red like Velvet Matte Lipstick in “Va-Va-Voom,” “Light My Fire,” or “Castigada.” Or, mix it up as we did here: classic Subtle Shine Lipstick in “Big Red” topped with Lip Gloss in “Tango” (skincidentally, check out Into The Gloss’ lovely review of this shade 🙂


For even more ‘wow’ use excess mascara from the tip of your Ooh-La Lash! Mascara wand and apply with an angled brush. You can use this to intensify the line you’ve just created!

Trouble choosing a shade online? Drop by VMV Soho or call us at (212) 217 2762 for makeup samples, a customized regimen, or help



Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!

Beauty Featured Tip of the Week

The ONE Look — Party After Party, Photo After Photo — You’ll Need This Holiday Season

by Jess Arnaudin

Picture Perfect

100 Parties, A Million Photos, ONE LOOK. Rushing from a full day at work to the office party, then a family dinner and your BFF’s big bash? Who has time to change outfits or makeup? You want one look that works for any affair and that photographs beautifully, reliably. Because you can’t get much past a camera these days — even smart phones have great resolution! — make sure your makeup is high-def ready with these simple yet effective tips.

Shades can vary depending on your skin tone and preferences, but follow these basics and you’ll be glowing in person and online, no matter the lighting (or the state of the evening)!

  1. Light foundation and radiant skin: keep you from looking tired…
  2. Dramatic lines: for photos, eyes need definition, definition, definition….
  3. Bright colors: are kryptonite against a camera’s tendency to wash out and flatten.


Heavy, complex foundation can be harder to make work with different types of lighting, and get blotchy or dull as your skin tires. Try this all-night technique: target imperfections with Skin-The-Bluff Concealer then even out your skin tone with Skintangible BBBB Cream, which keeps the look fresh. Highlight with Skin Bloom Blush in Luminous for dewy skin that also emphasizes contours and lets light bounce off beautifully in photos (check out highlighting tips here). Finish with Illuminants Brilliant Finish Powder-Foundation because lights, heat, nerves (or a cute new acquaintance) can lead to sweat and too much shine. Don’t forget to take your concealer and powder with you for easy touch-ups from party to party.


This technique looks fresh and natural in brightly-lit videos…


…and warm and glowy in late-night, low-light photos.




Line up and lash out! The key to definition in any photo: bold eyes and brows. Fill in and shape brows architecturally. Least likely to fade, they’ll ensure definition even in low-light conditions. Winged liner makes eyes look bigger and builds depth — try (H)ighbrow Eye & Brow Liner on the insides of the lash line then above it, working upwards and outwards. Lots of lashes are key: thank you, Ooh-La-Lash Mascara! Use a lash curler for an even more bright-eyed appearance…necessary with so many late nights in a row.



Go bright, or go home. Cameras tend to wash out and flatten…and you’re not always in control of the filter. Adding drama to eyes and lips ensures your features’ prominence. Try the Two True Hues Eyeshadow Duo in Dallas (a warm copper-coral mix) or Bleecker (metallic rose gold and deep wine). On lips, brights like Beet It and Copa are brilliant buildable options: dot on lightly for a sweet, subtle stain (as I did with CC, above, for her TV appearance); layer on (and top with The Big, Brave Boo-Boo Balm!) for more glamor (on Kristen, above; and Tina and Mireya, top). Contour cheeks with Skin Bloom Blush in Chisel; blend well and follow with a bright pink like Georgia or toasty Heat so you’re peppy and glowing in photos no matter how late it is!


Jess is an organic beauty coach and licensed esthetician, makeup artist, yoga teacher and beauty foodie! Follow her on instagram for her beautiful photography and expert tips for health, skin and soul!

Beauty Featured Skin

Skin Is In!

By Jess Arnaudin

It’s no surprise…

Glowy skin is in. 

Want to achieve runway-ready skin in minutes? We teach you how — it’s easy as 1, 2, 3, glow!

1. Prep cleansed skin by applying Illuminants+ Hand, Face and Body Lotion to cover entire face, neck and décolleté. With a blend of 7 Alpine botanicals this brightening hydrator helps to even out skin tone and counteract dullness.

2. Using the Skintelligent Beauty Foundation Brush, gently blend Skintangible BBBB Cream (BB But Better) SPF 30 over your entire face. This light-as-air formulation will warm into your skin and impart a radiant, dewy complexion. Conceal any “quirks in progress” by dotting on and blending Skin-The-Bluff Concealer in the shade that is closest to your natural tone.

3. Skin Bloom Blush in ‘Luminous’ is the last light-reflecting piece of the puzzle! Apply liberally to highlight cheekbones and ‘glow’ on!


Follow Jess on Instagram for more skin, beauty and healthy living tips!