Armada Moisturizing Protective Lip Balm –

Your lips need protection, too! Check out our Armada Moisturizing Protective Lip Balm in‘s “Viva Beauty: Summer is the mean season for beauty upkeep.“! Get more tips on how to keep your skin safe from the sun at NY Daily News!

#skinthusiasm #press #Armada #SavingTheWorldsSkin #putasmileonyourskin #sensitiveskin #hypoallergenic #skincare #sun #skincare #UVA #UVB


Armada Sport 50+ – Country 102.5

Sun damage is cumulative…meaning all exposure counts. Stay protected, apply sunscreen every day! Our ultra-popular, blockbuster Armada Sport 50+ is in Country 102.5‘s “The Big Screen: This Summer’s Blockbuster Hits: Part II” Thank you!

#skinthusiasm #press #Armada #SavingTheWorldsSkin #sensitiveskin #hypoallergenic #skincare #sun #sunproctection #UVA #UVB


Armada Indoor Outdoor Skin Cover 30 –

Thank you,! Check out our Armada Indoor Outdoor Skin Cover 30 in “Beyonce’s Beach Beauty On Vacation With Jay-Z — Shop Summer Essentials“! Swimming, beaching, city-touring…wherever you go, take a tube of sunscreen with you. For more on sun protection and how to stay fresh while beating the heat, check out this post!

#skinthusiasm #press #Armada #SavingTheWorldsSkin #putasmileonyourskin #sensitiveskin #hypoallergenic #skincare #UVA #UVB


Armada #skinthusiasm winner – Tal, Instagram

“Beach Essentials.? #whereintheworldisyourarmada #armada70 #vmvhypoallergenics @vmvhypoallergenics


Yey! Got my gifts today!!! Plus a message from Dra. VMV. Thank you so much!!! ❤️❤️ #skinlove #vmvhypoallergenics #vmvhypoallergenicsph #skinthusiasm #armada70 #bestsunscreen

Congra”dewlations” to our skinthusiasm winner, @crystaljoyce__Thank YOU! #skinfatuation is rewarding ? #SavingTheWorldsSkin #putasmileonyourskin


Tal’s gifts: Armada Sport sunscreen and a Superskin Facial.

Want to get your favorite VMV Hypoallergenics product, facial or spa treatment as a gift? 

Spread your skinthusiasm! 

Be our next skinthusiasm winner by posting shots of you and/or your VMV faves on Instagram,
— remember to hashtag #VMVHypoallergenics
 and #skinthusiasm so we can find you —
we pick winners regularly, so post away!

If you’re chosen, you could get your choice of VMV product or service* as a gift!

*Valid in countries where we offer facials and spa services.


Armada #skinthusiasm winner – Abigail, Instagram

“I needed you, and you were there. #armada #vmvhypoallergenics #skinthusiasm #surf”



“Awareness is essential. So is#armada by #vmvhypoallergenics



“#stoked to have been chosen as a #skinthusiasm winner!!! ? I am very thankful, not only for the generous gift, but more so for the skin protection provided by #vmvhypoallergenics

Congra”dewlations” to our skinthusiasm winner, @gail_erniThank YOU! This is why we “dew” what we “dew!”


Abigail’s gifts: Armada Sport sunscreen, Armada Moisturizing Protective Lip Balm 60+Moisture Rich Mild-Mannered Cleansing ScrubHydra Balance Smart Moisturizer, and Essence Skin-Saving Superwash Hair + Body Milk Shampoo.

Want to get your favorite VMV Hypoallergenics product, facial or spa treatment as a gift? 

Spread your skinthusiasm! 

Be our next skinthusiasm winner by posting shots of you and/or your VMV faves on Instagram,
— remember to hashtag #VMVHypoallergenics
 and #skinthusiasm so we can find you —
we pick winners regularly, so post away!

If you’re chosen, you could get your choice of VMV product or service* as a gift!

*Valid in countries where we offer facials and spa services.


Put Angry Skin On “N-ice”

As Magical As Elsa

…without the angst

Rashes, redness, flare-ups…we need a powerful hero to put inflamed skin on ice. Red Better Flare-Up Balm has zero allergens, irritants, or long-term health risks, making it far less dangerous than steroids (and our favorite snow queen’s famous temper).

On chronic redness and hyperreactive conditions, powerful antimicrobials protect against Demodex folluculorum mites and other rosacea triggers. Mixed with anti-cathelicidins, anti-inflammatories and antioxidants in a deeply hydrating base, this palliative balm puts out the fire of redness and inflammation sans steroids. Use with the entire Red Better line for to prevent flare-ups to begin with.

Zero anger, all calm, all year round. Let it glow.

Featured Skin

Put A Ring On Your Sunscreen

Don’t make sunscreen a summer fling. Make it a permanent thing…a good sunscreen is the best partner your skin will ever have!

But I Don’t NEED Sunscreen…

            …with enough “exposure,” everyone can get burned, it’s just a matter of time:


  • People with fairer skin, light eyes, and blond or red hair typically sunburn easily and tan poorly. Those with highly photosensitive skin can burn in as little as 15 to 20 minutes.
  • People with light brown skin burn minimally and tan easily. Fair-skinned people with brown hair will burn in closer to an hour.
  • Those with medium brown skin rarely burn and tan darkly and easily. Burning may take hours.
  • People with the darkest skin color do not show a perceptible burn (which would take several hours) and always tan maximally.

And the more exposure, the higher the risk.

Regardless of your skin type and coloring, your risk of getting a sunburn is significantly increased when…

– You are in tropical regions…

– You are at a high altitude — every 300m increases UV radiation by 4%…

– Exposed to the sun between 10am and 2pm — 65% of UV radiation reaches the earth between these times…

– There are clear skies, snow, water and ice — they reflect sunlight…

– Taking certain drugs or applying skin care products that can make you more photosensitive (more prone to burning or hyperpigmenting with sun and light exposure)…

– Exposed to sun or light after some interventional skin care treatments (think microdermabrasion or peels).

Stop the guesswork and skin-ache…

            …wear sunscreen daily, all year round, and whether indoors or outdoors.


Why Daily?

Because sun damage is cumulative…meaning it adds up. Even the little sun you get while crossing the street for a cup of coffee counts. This incidental sun exposure, over time, could add up to skin damage or skin cancer.

Why All Year Round?

UV rays get to you on cloudy days.Feeling the heat is no indication of how much UV light you’re getting. In fact, snow can double your exposure.

Why INDOORS and outdoors?

Outdoors, for obvious reasons. But did you know that highly damaging UVA penetrates window and windshield glass? Also, light exposure to halogens, fluorescents and even computer screens is proven to cause dark splotches!


No sickness, all health.


Summer flings may be short-lived but sunscreen is a year-round love affair.

Sun damage is cumulative. One bad sunburn in childhood or adolescence almost doubles your chances of developing skin cancer later. Even the little that you get crossing the street counts. There’s sun in winter, spring and fall, too. You get UVA on cloudy days and UVA penetrates windows and windshields. Indoor lights like halogens, fluorescents and even computer screens can cause hyperpigmentation. You’re surrounded by risk…why not settle down with a partner you know you can rely on?

Your sunscreen is a phenomenal choice: reliable, lessens your worry, cares for you, keeps you safe and helps you look good. Definitely the one to grow old with (even as it helps you look younger than you are!)

Your romance with sunscreen may be at its most intense in the summer but it’s a relationship to nurture every day for the rest of your life. It’ll be one of the most rewarding for all aspects of your health.

Featured Skin

HELP! I’m Burnt To A Crisp: 10 Things To Do After A Bad Sunburn

I wasn’t good about using my Armada Sunscreen and…I’m a lobster (or crawfish in this case!) I am horribly sunburned — bright red, in lots of pain and want to avoid peeling! What do I do??


Take an aspirin or another anti-inflammatory (if you’re not allergic; if you’re not sure, check with your doctor). Apply a cold compress. Stay in a dark room, or at least in the shade, indoors. Load up on water. Moisture, moisture, moisture.


1. Immediately, take two aspirins (or if you’re allergic, ibuprofen or an anti- inflammatory that your doctor recommends) and repeat after four hours.

2. Oral steroids may be needed, too; check with your doctor.

3. If you tend to develop hyperpigmentations, ask your doctor about taking an antihistamine, too, as it can help prevent post-inflammatory hyperpigmentation (skin darkening — dark splotches — after a skin trauma).

4. Stay in a darkened room away from windows and with the lights turned down (even indoor lights can cause a photoreaction).

5. Drink lots of water.

6. Repetitively apply a soothing, reparative pure oil (sans all additives) like Know-It-Oil organic virgin coconut oil. This oil is particularly soothing as a cold compress: mix it in with some cold water. Take a soft, clean towel and dip it into the mixture. Wring out excess water and gentle apply onto affected areas of skin. Using The Big, Brave Boo-Boo Balm can be very soothing, too, and can help lessen peeling. Peeling in general can be lessened by lots of moisture, moisture, moisture.

7. If the burn is very red and painful, apply Red Better Flare-Up Balm after the cold-compresses to quickly bring down the inflammation, and reduce redness and pain.

8. If there is swelling, keep the oil and Boo-Boo Balm in the refrigerator and use as cooling butters directly on the skin.

9. For severe cases, an ice bath may also be indicated (check with your doctor first as ice baths can be dangerous for some people).

10. If the skin is blistering, see your dermatologist immediately or go to your nearest emergency room or urgent care facility.

The Best Way To “Treat” Sunburn Is To Prevent It.


It’s very important to always apply a sunscreen of at least SPF 30 (like Armada 30) before going out in the sun. Be sure to reapply after 1 to 2 hours, especially when sweating profusely, after swimming or playing contact sports. Also a good option: Armada Sport is sweat and water resistant! Still, the American Academy of Dermatology recommends that no matter what your sunscreen says, you must reapply at least every two hou…and we agree! The skin is a living, breathing part of your body that reacts to lots of things around and on you. It’s best to reapply to make sure you’re getting the best protection.

And apply enough: a good rule of thumb is 1 oz of sunscreen for the average size body – the face alone needs 1 teaspoon of SPF!

Remember, as the Skin Cancer Foundation reminds us, just one blistering sunburn in childhood or adolescence can almost double your chances of developing melanoma later in life.

Don’t tan, don’t burn, stay safe!